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Notes on AI visibility

How AI assistants decide which brands to name, how to measure it, and how to change it.

1. September 5, 2026 · 3 min read

   How Selfwin works: the AI employee for AI visibility

   Selfwin reads your website, writes the prompts your customers ask AI assistants, runs them daily on ChatGPT, Gemini, and Perplexity, and every week drafts the content that wins the prompts you lose. You approve and publish; it never publishes on its own.

2. September 5, 2026 · 3 min read

   How to choose the prompts to track in ChatGPT, Gemini, and Perplexity

   Track prompts in topic clusters that cover your category, your differentiators, and your buyers' jobs, in all four forms people type. Never track your own brand name; that is a vanity metric. Around forty-five candidates and twenty-five tracked is a good start.

3. September 5, 2026 · 3 min read

   What AI visibility is, and how to measure it

   AI visibility is how often, and how favorably, an AI assistant names your brand when someone asks a question you should win. It is measured by running the same prompts on a schedule and recording mentions, share of voice, and the sources each answer cites.