# Selfwin

> Selfwin tracks how your brand shows up in ChatGPT, Gemini, and Perplexity, finds the prompts you lose, and drafts the content that wins them. You approve; it never publishes on its own.

Selfwin is a self-hosted AI employee for AI visibility. It tracks prompts on ChatGPT, Gemini, and Perplexity, measures mentions, share of voice, and citations, and drafts the content that wins lost prompts. Drafts wait for human approval; nothing is published automatically.

## Blog

- [How Selfwin works: the AI employee for AI visibility](https://selfwin.co/blog/how-selfwin-works.md): Selfwin reads your website, writes the prompts your customers ask AI assistants, runs them daily on ChatGPT, Gemini, and Perplexity, and every week drafts the content that wins the prompts you lose. You approve and publish; it never publishes on its own.
- [How to choose the prompts to track in ChatGPT, Gemini, and Perplexity](https://selfwin.co/blog/how-to-choose-prompts-to-track.md): Track prompts in topic clusters that cover your category, your differentiators, and your buyers' jobs, in all four forms people type. Never track your own brand name; that is a vanity metric. Around forty-five candidates and twenty-five tracked is a good start.
- [What AI visibility is, and how to measure it](https://selfwin.co/blog/what-is-ai-visibility.md): AI visibility is how often, and how favorably, an AI assistant names your brand when someone asks a question you should win. It is measured by running the same prompts on a schedule and recording mentions, share of voice, and the sources each answer cites.

## Reference

- [FAQ](https://selfwin.co/faq): every question and answer from the blog on one page
- [Full content](https://selfwin.co/llms-full.txt): every post as markdown in one file
- [RSS feed](https://selfwin.co/feed.xml): full-text feed of new posts

## Optional

- [Product](https://selfwin.co/landing): what Selfwin does and how to start
- [Privacy](https://selfwin.co/privacy)
- [Terms](https://selfwin.co/terms)