Advanced analysis
Brand perception
Run an independent market study that measures how strongly AI answers associate each tracked brand with editable attributes.
Brand Perception is a separate analysis from ordinary tracking metrics. It asks model channels to evaluate how tracked brands relate to market attributes, then stores the result as an immutable run.
Attributes
An attribute is a concept you want to compare, such as:
- Ease of use.
- Reliability.
- Enterprise readiness.
- Value.
- Customer support.
Each attribute has a name and a set of matching phrases. Add attributes that describe real buying criteria in the project’s market.
Run perception
Select a model filter if needed, then choose Run perception. Selfwin performs independent model checks and stores:
- Date range and answer count.
- Attribute definitions used for the run.
- Brand and model channel.
- Prominence and association scores.
- Supporting answer evidence.
An old run does not silently change when new tracking answers arrive. Run perception again when you need an updated market view.
Association
Association measures how consistently the available evidence connects a brand with an attribute.
association = supporting overlap relative to the available brand and attribute evidence
A high association means the attribute is repeatedly connected to the brand when relevant evidence exists.
Market prominence
Prominence measures how strongly the brand occupies the attribute compared with tracked competitors. Earlier placement receives more weight; an absent brand receives zero for that check.
Association and prominence can diverge. A brand may be strongly associated with reliability but still have lower market prominence if competitors are named earlier or more often.
Reading the page
- Headline cards summarize the strongest association, best competitive attribute, and largest gap.
- Radar chart compares the shape of selected brands across attributes.
- Heatmap shows prominence and association for every brand-attribute pair.
- Evidence list provides the supporting answer and competitive rank.
Use the evidence rather than treating the visualization as a standalone brand survey. The result reflects the model channels, competitors, attributes, and evidence included in that run.