# Sources, domains, and URLs

> Analyze what AI models retrieve and cite, classify sources, inspect trends, and find gaps between source and brand visibility.

- Product: Selfwin
- Section: Understand results
- Updated: 2026-09-06
- Canonical: https://docs.selfwin.co/sources
- Keywords: AI sources, domains, URLs, retrieval rate, citation rate

Sources are the pages AI systems retrieve or cite while producing tracked answers. Selfwin separates domain-level patterns from individual URL performance.

## Domains and URLs

- **Domains** combine every captured URL from one hostname.
- **URLs** preserve performance for one exact page.

Both views use the same selected chat population. See [Metrics overview](./metrics) for the exact source formulas.

## Source table

The table reports:

- Retrieved percentage.
- Retrieval count and retrieval rate.
- Citation count, citation share, and citation rate.
- Source classification.
- First and last observed dates where available.
- Whether the source is bookmarked.

Use **Top**, **New**, **Trending**, and **Losing** to change how rows are ordered or filtered. Movers compare equivalent periods rather than treating raw lifetime totals as a trend.

## Source classifications

Built-in source types include:

- Editorial.
- Corporate.
- Institutional.
- User-generated content.
- Reference.
- Competitor.
- Related.
- Other.
- Own website.
- Unclassified.

You can create project-owned classifications and override the classification of a domain or URL. Overrides affect organization and analysis; they do not change the original captured URL.

## Bookmarks

Bookmark a domain or URL to keep it in a focused source list. Bookmarks are scoped to the project and to either domain or URL view.

## Detail pages

A detail page shows the source’s core ratios, retrieval trend, related prompts, chats, and brands. URL details can include the stored page title and captured content when available.

This supports questions such as:

- Which prompts repeatedly retrieve this site?
- Did retrieval rise before or after a visibility change?
- Is a competitor named when this source appears?
- Does an owned page get used without the brand being named?

## Gap analysis

Selfwin compares your brand presence with competitor presence inside answers using a source. The resulting gap score is a Selfwin prioritization signal; it is not a probability or a guaranteed ranking improvement.

Source visibility and brand visibility remain separate. Being cited does not automatically mean the model names the brand.