# Metrics overview

> Exact definitions for visibility, share of voice, sentiment, position, retrieval, and citation metrics in Selfwin.

- Product: Selfwin
- Section: Understand results
- Updated: 2026-09-06
- Canonical: https://docs.selfwin.co/metrics
- Keywords: visibility formula, share of voice, sentiment, position, citation rate

Selfwin calculates metrics from completed answers inside the selected filters. Failed and pending answers are not part of the denominator.

## Brand metrics

### Visibility

Visibility is the percentage of analyzed answers in which a brand appears at least once.

```text
visibility = answers mentioning the brand ÷ all analyzed answers × 100
```

If a brand appears in 31 of 100 answers, its visibility is **31%**. Repeating the brand five times in one answer still contributes one visible answer.

### Share of voice

Share of voice measures the brand’s portion of all occurrences of tracked brands.

```text
share of voice = occurrences of this brand ÷ occurrences of all tracked brands × 100
```

If the selected answers contain 20 tracked-brand occurrences and 5 belong to your brand, your share of voice is **25%**.

Visibility and share of voice answer different questions. Visibility measures reach across answers. Share of voice measures how much of the brand conversation you occupy.

### Sentiment

Sentiment is the average 0–100 contextual score for answers in which the brand is detected. Higher is more positive. Answers without a usable sentiment score are excluded from the sentiment denominator.

### Position

Position is the average order of the brand’s first appearance among detected brands in an answer. Lower is better.

- Position 1 means the brand appears first.
- Position 2 means one detected brand appears before it.
- Answers where the brand is absent do not receive a position.

### Change indicators

Changes compare the selected period with the immediately preceding period of the same length. For position, a lower number is an improvement. For visibility, share of voice, and sentiment, a higher number is an improvement.

## Prompt metrics

Prompt rows apply the same brand formulas to answers generated by one prompt. Prompt volume is a 1–5 relative bucket when data is available. It is an organizational demand signal, not a count of Selfwin answers.

## Source metrics

Source metrics describe retrieved and explicitly cited URLs separately.

### Retrieved

The percentage of analyzed answers that retrieved at least one URL from the source.

```text
retrieved = answers retrieving the source ÷ all analyzed answers × 100
```

### Retrieval rate

The average number of retrieved URL occurrences from the source per analyzed answer.

```text
retrieval rate = source retrievals ÷ all analyzed answers
```

This value can be greater than 1.

### Citations

The total number of explicit citation occurrences assigned to the source.

### Citation share

The source’s portion of all explicit citations in the selected answers.

```text
citation share = source citations ÷ all citations × 100
```

### Citation rate

The average number of explicit citations when the source was retrieved.

```text
citation rate = source citations ÷ answers retrieving the source
```

This value can also be greater than 1.

## Brand visibility and source visibility

A brand can be named without its website being used. Its website can also be retrieved or cited without the brand being named. Selfwin keeps these facts separate because the gap between them is actionable.

For example, frequent citations with weak brand visibility can indicate that models trust the content but do not connect it strongly enough to the brand name.