# Brand insights

> Compare a brand across models, topics, tags, countries, competitors, and source retrieval using trends and performance matrices.

- Product: Selfwin
- Section: Advanced analysis
- Updated: 2026-09-06
- Canonical: https://docs.selfwin.co/insights
- Keywords: brand insights, performance matrix, model comparison

Brand Insights is a focused analytical view for one selected brand. It is designed to answer where the brand performs well, where it loses, and what changed around the same time.

## Strongest and weakest models

The summary compares the selected brand’s performance across model channels. It identifies the strongest and weakest model for the active metric and filters.

A model result with very little coverage should be interpreted cautiously. Check the answer count before treating it as representative.

## Trend analysis

Choose one metric:

- Visibility.
- Share of voice.
- Sentiment.
- Position.

The chart uses the selected date range and resolution. Position uses an inverted scale because a lower numerical rank is better.

You can overlay retrieval for a selected domain. This helps test whether a visibility movement coincides with the model using your site more or less often.

Markers show relevant prompt or model events recorded in the selected period. They provide context, not automatic causal attribution.

## Performance matrix

The matrix crosses two dimensions and calculates the chosen metric for every populated cell. Available dimensions are:

- Model.
- Brand.
- Topic.
- Tag.
- Country.

Examples:

- Model × Topic shows where one model behaves differently across subject areas.
- Brand × Country compares competitors across markets.
- Tag × Model compares commercial prompts with informational prompts by channel.

The matrix includes the raw answer and mention counts needed to distinguish a strong result from a small sample. It can be copied as tab-separated text or exported as CSV.

## Model rankings

The ranking table shows the leading brands for each model channel using the selected metric. Open the full Ranking page for a larger comparison.

## How to investigate a gap

1. Select your brand and the relevant date range.
2. Find the weak model or matrix cell.
3. Open the corresponding prompts and chats.
4. Inspect the sources and fanout queries behind those answers.
5. Run the [Visibility Agent](./visibility-agent) when the evidence represents a real opportunity.