# Competitors

> Define tracked brands precisely, review suggestions, and recalculate historical answers when identity rules change.

- Product: Selfwin
- Section: Configure tracking
- Updated: 2026-09-06
- Canonical: https://docs.selfwin.co/competitors
- Keywords: competitor tracking, brand aliases, brand matching

Competitors are brands measured beside your own brand. They share the same visibility, share-of-voice, sentiment, and position calculations.

## Tracked and display identity

Each brand can contain:

- **Display name:** The label shown in tables and charts.
- **Tracked name:** The primary literal name searched for in answers.
- **Aliases:** Alternative spellings or names.
- **Domains:** One or more websites associated with the brand.
- **Matching expression:** An optional case-sensitive expression for precise cases.
- **Color:** The brand’s chart color.

Literal tracked names and aliases match without case sensitivity. Custom expressions remain case-sensitive so their behavior is explicit.

## Suggestions

Selfwin can propose brands found repeatedly in collected answers. A candidate must appear across distinct answers rather than being repeated several times in one answer.

Suggestions remain separate from tracked competitors until accepted. You can accept or reject them. Rejected suggestions do not automatically become tracked brands.

## Historical recalculation

Changing identity rules can affect old metrics. For example, adding an alias may reveal mentions in answers collected before the alias was known.

Selfwin can rescan stored answer text after relevant brand changes. While recalculation is running, the brand records a recalculation state. Once complete, dashboards use the rebuilt mentions.

## Choosing competitors

Track brands that could realistically be named in response to the same prompts. A long list of unrelated companies dilutes share of voice and makes position harder to interpret.

A practical starting set is:

1. Your own brand.
2. Three to six direct alternatives.
3. One adjacent category leader if customers genuinely compare it.

Use collected suggestions to discover unexpected competitors, then verify them against the project brief before accepting them.

## Removing a competitor

Removing a competitor deletes its tracked identity and linked brand mentions from the project. It does not rewrite the original answer text. Your own brand cannot be removed from the competitor interface.